I am
a promotional specialist, a digital marketer,
a voice over actress, a world explorer
.// My name: Wayra Schreiber.
./ Directions: You'll either ask or wonder, so here it is: It sounds like y or why. Yet, you'll see it's actually Way.
Now that you've got the first part, see how you can properly pronounce (and roll) your Brazilian Portuguese “r”.
Tap your tongue for the letter "r" and say "Why-ra!". If you say it fast, Whyda. But, you and I know it's Wayra*.
*Wayra means "wind" in Quechua, the language of the Incan Empire.
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Since 2010 I have been continuously gaining experience with Field Marketing agencies, Trade Shows and Event Marketing.
In addition to brand awareness and promotion marketing, I offer voice over services and my voice has been featured in several Latin soap operas worldwide. I have worked across many industries and communication channels, from voicing localized content for international and domestic companies, to translating and adapting screenplays in Brazilian Portuguese to English to Spanish.
I have also designed empathetic visual concepts for social media clients, developed websites, content strategies for website optimization, and done all kinds of guerrilla marketing.
I now work with agencies to help brands promote their products to the right people in the right time and space. I help create online and offline fun experiences that connect people to their values. I help brands grow by executing results-driven & creative marketing activations. I become the promotional specialist on their behalf. I team up with like-minded people who are interested in growing brands together. I analyze the environment and provide valuable feedback to the leaders and game-changers of their industry. I represent the brand and stand for their mission. I mediate networking between all parties. I am the Team Lead and point-of-communication. I am an active listener and an ambassador for brands with a purpose.
About
But
how?
With Dos Equis, we introduced the Ranch Water Hard Seltzer to the LAFC game 2022 VIP After Party at the Banc of California Stadium.
With Ceria, we featured their new cannabis-infused Belgium White and IPA beers at the WeedCon 2022.
With Spudsy, we launched new puff flavors with a super-friendly sweet potato mascot across Natural Products West Expo 2022.
With BioSteel, we celebrated their sponsorship of the Lakers, Patrick Mahomes, Christen Press, US Soccer Federation and USA Hockey by developing clean hydration activations throughout fitness-driven locations in Los Angeles in 2021.
With Espolón Tequila, we were the life of the party at the Camp Flog Gnaw Carnival at the Dodger Stadium in 2019.
With VESA Display Port, we showcased the very latest in video compression technology at CES 2018 and 2019.
In short... I REPRESENT.
Jack of all BRANDS, master of all.
That's right! It's about elevating brands to reach their highest potential online and offline.
Coming Soon
I am all about thinking of how to make the world a better place.
I put my heart and soul into what I do. I enjoy new challenges just as much as I appreciate keeping up with marketing trends in the field and online. I am never standing still.
My
expertise
Field Marketing
Brand Awareness
On and Off-Premise Events
Wet / Dry Sampling
Guerilla Marketing
Trade Shows & Festivals
Marketing Strategy
Branding